Advisory Team

Jeffrey Potts

Principal Advisor

Jeff has more than two decades of experience as an M&A advisor serving founders/owners of privately-held companies. Having sold well over 100 companies, he is one of the most experienced sell-side M&A advisors in the greater Northern California region.

His industry experience is broad, ranging from media publishing businesses (where he got his start in the M&A profession) to information technology, manufacturing, distribution, healthcare, construction, retail, and business-to-business service firms. He founded Gold Country Advisors to bring best-of-class M&A advisory services to the lower middle market in Northern and Central California.

Jeff’s educational and business credentials include:

  • A Master of Business Administration (MBA) degree in Strategic Marketing from Claremont Graduate University (Drucker School of Management), Claremont, California.
  • A Bachelor of Science degree in Journalism from the University of Colorado, Boulder.
  • Designation as a Certified Business Intermediary (CBI) through the International Business Broker’s Association.
  • Licensure as a California Real Estate Broker (ID 01904558) through the California Department of Real Estate.

A Sacramento native, Jeff initially followed his passion for journalism as a newspaper reporter. He rose quickly in the reporting profession, working in Chicago, Palm Springs, and later Washington DC as a business writer for USA TODAY, where he covered Alan Greenspan hearings on Capitol Hill among other business topics. Following the completion of his MBA at Claremont University, he held corporate management positions for Freedom Communications, Inc.

He joined the M&A firm of Dirks, Van Essen & Murray in Santa Fe, New Mexico in 1999, serving as vice-president before returning to his hometown of Sacramento in 2003 to start his own M&A practice.

Jeff enjoys spending time with his two adult daughters, Sierra and Brittany. He is an avid golfer and alpine skier, and enjoys bicycling along the American River Bike Trail near his Gold Country office in Old Town Folsom.

Sidhant Pisharody

Research and Financial Analyst

Since joining Gold Country Advisors, Sid has gained considerable experience working as both a market researcher and financial analyst. He holds a bachelor’s degree in Economics from the University of California, Davis where he rowed competitively for the UC Davis Men’s Crew team. His responsibilities for the firm include conducting market and buyer research, financial statement analysis, and the coordination of all due diligence activities.

An aviation enthusiast in his spare time, Sid has been active in the flying community since he was 17. He is a licensed commercial pilot and an FAA Certified Flight Instructor.